Pinterest is more than just a place to save pretty pictures. It’s a powerful visual search engine that helps users discover ideas, products, and content tailored to their interests. But whether you’re a casual user, content creator, or business owner, how you scroll on Pinterest directly impacts your level of engagement—both with the platform and your audience.
In 2025, Pinterest’s algorithm is smarter than ever, and the way users interact with pins as they scroll has evolved. If you want to improve your Pinterest experience and boost engagement, it’s time to optimize how you scroll, save, and engage on the platform.
This guide will show you how to maximize the scroll on Pinterest for a more enjoyable, efficient, and impactful experience—so you can discover better content, make smarter pinning decisions, and increase your reach if you’re a content creator.
Why Your Pinterest Scrolling Habits Matter
The way you scroll on Pinterest influences the platform’s algorithm, which tailors your home feed, search results, and suggested pins. If you’re mindlessly scrolling or skipping over relevant pins, Pinterest collects that data and uses it to determine what content to show you—or others who engage with your pins.
Smart scrolling isn’t just about convenience. It’s about signaling to Pinterest what content you want more of, what you’re likely to engage with, and how you interact with pins. These behaviors can influence everything from pin performance to audience reach.
1. Set Your Home Feed Preferences
One of the best ways to start optimizing your scroll on Pinterest is by curating your home feed.
- Click the three dots on a pin and choose “More ideas like this” to train the algorithm.
- Remove irrelevant pins by selecting “Not interested” to clean up your feed.
- Follow only accounts and boards aligned with your interests or niche.
This ensures that when you scroll, you’re seeing highly relevant content that encourages meaningful engagement.
2. Use the Search Bar Intentionally
Instead of endlessly scrolling through your home feed, use the search bar to narrow down your interests.
For example:
- Type “DIY home decor for small spaces” instead of just “home decor.”
- Use filters like “video pins,” “boards,” or “your pins” to refine results.
By combining smart search terms with strategic scrolling, you increase your chances of finding pins that truly resonate with you—or your target audience if you’re a content creator.
3. Scroll Slower and Engage Intentionally
One major mistake users make is scrolling too fast. Slowing down allows you to:
- Identify high-value pins you might otherwise miss.
- Take the time to save pins to relevant boards.
- Click through to the source and explore related content.
The more engaged you are during your scroll on Pinterest, the better your feed becomes, and the more likely Pinterest is to show you and your content to others with similar interests.
4. Use the “More Ideas” Button Strategically
When viewing a board, clicking the “More Ideas” button can help you uncover a treasure trove of related content.
- Use this to find pins aligned with your current project or interest.
- Save only the most relevant and high-quality pins.
- Remove irrelevant pins to keep the board focused.
This helps optimize not just your scrolling, but also your board’s performance, making it more attractive to followers and the Pinterest algorithm.
5. Create and Follow Topic-Based Boards
Instead of general boards like “Inspiration” or “Ideas,” create specific boards like:
- “Minimalist Kitchen Decor”
- “Summer Pinterest Marketing Tips”
- “Easy Keto Recipes for Beginners”
This improves your own scroll on Pinterest experience because your feed becomes more organized and purposeful. It also helps Pinterest recommend your boards to the right users, increasing engagement.
6. Use Pinterest’s Mobile App Features
If you’re using Pinterest on mobile, take advantage of features that improve your scrolling efficiency:
- Pinch to zoom: Get a better look at pin details.
- Hold to quickly save: Tap and hold a pin to instantly save it to a board without losing your place.
- Swipe up for more info: On idea pins, swipe up to view steps, links, or creator profiles.
Using these features while you scroll on Pinterest reduces friction, keeps you engaged longer, and encourages deeper exploration
7. Analyze Your Scrolling Habits
Take a moment to assess how you interact with Pinterest:
- Are you scrolling without engaging?
- Are you saving pins but never reviewing them?
- Are you clicking through to links or just browsing images?
Make adjustments based on these habits. Aim for quality over quantity. Engaging with fewer, more relevant pins is better than endlessly scrolling with little interaction.
8. Optimize Scrolling for Business Engagement
If you use Pinterest for business, optimizing your scroll on Pinterest can help you:
- Discover competitor strategies: See what content works in your niche.
- Stay on trend: Pinterest’s smart feed will surface trending pins as you scroll.
- Identify content gaps: Notice what’s missing and create content to fill those needs.
When you scroll with intention as a business user, you unlock insights that can directly improve your own pinning strategy.
9. Clean Up Your Boards Regularly
An organized board makes future scrolling smoother. Periodically:
- Archive or delete old or irrelevant pins.
- Reorganize boards by sub-topic or season.
- Update board descriptions and categories for better discoverability.
An optimized board leads to a better scroll on Pinterest experience for both you and your followers.
Final Thoughts
Pinterest is a powerful platform, but to truly get the most out of it, you need to scroll smart—not just fast. By curating your feed, engaging meaningfully, and using platform tools intentionally, you’ll transform your scroll on Pinterest into a powerful tool for discovery, productivity, and even business growth.
So the next time you open Pinterest, don’t just browse—optimize your scroll. It’s the key to unlocking deeper engagement, better inspiration, and a more rewarding Pinterest experience overall.
