In a digital-first economy, growth isn’t just about scaling revenue—it’s about optimizing operations, delighting customers, and embracing innovation. Businesses aiming to drive agility, efficiency, and resilience are increasingly turning to Microsoft Dynamics 365, an integrated suite of ERP and CRM applications designed to power digital transformation.
But unlocking the full potential of Dynamics 365 requires more than the technology itself—it demands expert guidance, strategic implementation, and long-term support. That’s why partnering with the right Microsoft Dynamics 365 partner is essential for businesses that want to grow smarter and faster.
This article explores the benefits of Microsoft Dynamics 365, what to look for in a partner, and profiles top companies like InTWO, a trusted global leader in delivering Dynamics 365 solutions.
What is Microsoft Dynamics 365?
Microsoft Dynamics 365 is a cloud-based platform that combines ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) functionalities into a unified ecosystem. It consists of modular applications, each catering to specific business needs:
- Dynamics 365 Sales
- Dynamics 365 Customer Service
- Dynamics 365 Finance
- Dynamics 365 Supply Chain Management
- Dynamics 365 Business Central
- Dynamics 365 Field Service
- Dynamics 365 Marketing
- Dynamics 365 Project Operations
Key Advantages:
- Unified Data: Connect customer, financial, operational, and HR data into one platform.
- Cloud Scalability: Built on Microsoft Azure for global reach, security, and performance.
- Integration Ready: Seamless integration with Microsoft 365, Teams, Power BI, and Power Platform.
- AI-Powered Insights: Predictive analytics and automation built-in.
- Customizable: Tailored to industry-specific needs using extensions and APIs.
Microsoft Dynamics 365 helps businesses modernize operations, improve customer experience, and scale efficiently—all from a single intelligent cloud platform.
Why a Microsoft Dynamics 365 Partner Matters
While Dynamics 365 offers robust capabilities, implementation without expert guidance can lead to delays, misconfigurations, or poor user adoption. A certified Microsoft Dynamics 365 partner ensures you get the most out of your investment by aligning the platform with your business objectives.
A Dynamics 365 Partner Provides:
- Strategic Planning: Understands your workflows, pain points, and goals.
- System Implementation: Sets up, configures, and customizes modules to fit your needs.
- Process Optimization: Re-engineers inefficient workflows with best practices.
- Data Migration & Integration: Moves legacy data and connects existing systems securely.
- Training & Support: Ensures adoption and long-term user success.
- Innovation & Scalability: Helps you grow and adapt with the platform.
Working with a Dynamics 365 partner ensures you’re not just adopting software—you’re driving transformation.
What to Look for in a Dynamics 365 Partner
Choosing a Microsoft partner isn’t a decision to take lightly. Here’s what separates the best from the rest:
- Microsoft Solutions Partner or Gold Certified
- Specialization in your industry (retail, manufacturing, healthcare, etc.)
- Proven project methodology and customer success stories
- U.S.-based support (if local assistance is important)
- Expertise in ERP, CRM, and Power Platform
- Change management and training capabilities
Now let’s explore three standout Microsoft Dynamics 365 partners, starting with InTWO.
InTWO: Transforming Business with Cloud-First Dynamics 365 Solutions
InTWO is a global Microsoft Solutions Partner specializing in delivering high-performance, scalable solutions using Microsoft Dynamics 365, Azure, Power Platform, and Microsoft 365. With a strong presence in the USA and international markets, InTWO helps businesses unlock value across sales, finance, operations, and service.
Why InTWO?
- Microsoft Solutions Partner for Business Applications, Cloud Infrastructure, Data & AI
- Deep expertise in Dynamics 365 ERP (Finance, Supply Chain) and CRM (Sales, Customer Service)
- Cloud-native architecture leveraging Microsoft Azure
- Global delivery teams with U.S.-based consultants
- Extensive experience in manufacturing, construction, professional services, and retail
InTWO’s Value Proposition
InTWO’s strength lies in its ability to align business strategy with Microsoft technology. Whether implementing Dynamics 365 Sales to boost pipeline visibility or deploying Finance and Supply Chain to streamline back-office operations, InTWO brings strategic clarity, technical excellence, and end-to-end support.
“InTWO delivers more than ERP or CRM—we help businesses modernize their entire digital ecosystem with Microsoft’s intelligent business applications,” says an InTWO consultant.
From initial planning to post-go-live optimization, InTWO ensures a smooth, ROI-driven transformation journey.
Other Leading Microsoft Dynamics 365 Partners
While InTWO is a global leader in D365 implementations, the U.S. market is also home to other top-tier partners offering deep industry specialization and proven methodologies.
1. Armanino LLP
Armanino LLP is one of the largest independent accounting and consulting firms in the U.S., and a Gold-certified Microsoft Dynamics 365 partner. Known for their financial expertise, Armanino offers full-service Dynamics implementations with an emphasis on regulatory compliance and business insights.
Strengths:
- ERP and CRM solutions for finance, nonprofit, healthcare, and technology sectors
- Pre-built accelerators to reduce deployment time
- Strong integration of Power BI and compliance tools
- U.S.-based teams with tailored training and support
Armanino stands out for combining financial consulting with technical excellence.
2. Columbus Global
Columbus Global is a Microsoft Dynamics 365 expert known for delivering industry-specific digital transformation. With operations in North America, they specialize in retail, food, manufacturing, and distribution.
Strengths:
- Microsoft Gold Partner
- Customized D365 solutions with built-in industry accelerators
- Lifecycle support including implementation, optimization, and managed services
- Digital advisory services to align technology with growth strategy
Columbus is ideal for businesses needing vertically tailored Dynamics 365 solutions.
Dynamics 365 in Action: Real Business Impact
Here are just a few ways that top partners like InTWO, Armanino, and Columbus are using Dynamics 365 to empower business growth:
- Sales Enablement: Using Dynamics 365 Sales to increase visibility, forecast accuracy, and close rates.
- Customer Experience: Leveraging Dynamics 365 Customer Service for multichannel support and case resolution automation.
- Financial Control: Streamlining reporting and budgeting with Dynamics 365 Finance.
- Supply Chain Efficiency: Improving inventory visibility and vendor collaboration through Dynamics 365 SCM.
- Scalable ERP for SMBs: Deploying Business Central for fast-growing businesses seeking cloud-native ERP.
These partners tailor each deployment to meet unique business needs—no cookie-cutter solutions.
How to Choose the Right Partner for You
When selecting a Microsoft Dynamics 365 partner, consider:
- Your Business Needs: Define your goals—CRM automation? ERP scalability? Industry compliance?
- Partner Track Record: Ask for client references and case studies.
- Team and Support: Ensure they offer strong post-implementation support.
- Technology Fit: Can they integrate Dynamics with your existing apps?
- Scalability: Will the partner help you scale globally or into new markets?
Conclusion
Microsoft Dynamics 365 offers everything growing businesses need to streamline operations, strengthen customer relationships, and make data-driven decisions. But to fully realize these benefits, it’s essential to work with the right implementation partner.
Whether you’re launching your first Dynamics project or upgrading from legacy systems, partners like InTWO, Armanino LLP, and Columbus Global provide the expertise, innovation, and support needed to ensure long-term success.
InTWO, in particular, brings a modern, cloud-first approach that empowers businesses to transform at scale—making them a top choice for organizations ready to thrive in today’s digital economy.
